You probably see multiple HTML banner ads every day without even realising. Banner ads are the clever advertisements you see across the top, bottom or side of the webpage you’re browsing. Tailored to show ads for things that are relevant to the site, they’re an efficient and cost-effective way for companies to advertise and boost their brand online.
Of course, you may have the skills to create HTML banner ads within your business. Alternatively, experts such as https://thebannermen.com/banners/animated-ads/html5/ can work with you to create powerful advertising which boosts your brand and attracts customers.
New and improved technologies
HTML banner ads use HTML, a markup language which is already being used in the browser. HTML these days allows developers to use animation and video within coded pages. This used to be done using a technology called Flash, but it was often clunky and slow to load. This is not the case with HTML, which displays quickly and in high resolution on laptops, phones and tablets alike. Let’s have a look at some more of the standout features of HTML banner ads.
Eye-catching and effective
The main selling point of HTML banner ads is that they catch the customer’s eye quickly and hopefully lead to click-throughs to a purchase. HTML banner ads can include high resolution pictures, infographics or gifs – as long as they attract attention.
Adaptable
Gone are the days when we did all our online browsing on a PC. These days, it’s estimated that over 60% of internet traffic is from a mobile phone according to Oberlo.com. To this end, it’s essential that ads adapt quickly and smartly to the device they’re being displayed on, turning neatly when the device is rotated and fitting the screen.
Smartly tailored advertising
Ads can be customised to the website they appear on, so for example, if an individual is browsing a recipe, an advert may appear for supermarkets. One click will take the consumer straight through to the right page of the website being advertised.